Amazon PPC services
What is PPC?
PPC is abbreviated as Pay Per Click. PPC is basically an AMAZON advertising campaign to its sellers which is used to sponsor products and brands.
WHY WE USE PPC?
PPC is basically an advertisement CAMPAIGN from AMAZON to its sellers which is used to sponsor products and brands. Amazon allows us to Run PPC to rank our products and to get sales from this campaign. For this Amazon charges you by Per click. When you run PPC, if someone clicks on your add you will be charged by Amazon. Basically we can say that Amazon charges us for PPC because Amazon promotes our product to the searchers with relative keywords to our product or to the searchers who are viewing similar products like our product. So PPC is used to Sponsor product or brand by paying to Amazon for the promotion of product and brand.
HOW TO RUN PPC CAMPAIGN?
Amazon PPC services in USA
Go To Amazon seller central->ADVERTISING->campaign manager-> Create campaign.
After clicking on Create campaign you have to Choose campaign type. There are three types of CAMPAIGN:
•Sponsor Product:
If you want to Sponsor your product select sponsor product campaign.
•Sponsor Brand:
Only Brand Registrars are allowed to use this Campaign.
If you want to sponsor your brand then you must have your brand registered
•Sponsor Display (Beta):
This campaign is also for those who have their brands registered.
Amazon use this campaign to Re-target the shoppers outside the Amazon platform who had viewed your product.
After choosing your campaign:
Write your Campaign Name.
*(Recommended Campaign name is to mention your product name, If you want to run Auto PPC then write Auto after product name otherwise Manual, starting date of campaign
Exp: XYZ//Auto//29-10-2020)*
Then, Select Starting date of your campaign when you want to start And Ending date when you want to end the Campaign.
*(Recommended is That we have to enter only Starting date ,No Ending date )*
Daily budget:
Enter your daily budget for PPC.
for medium volume products it is *(recommended to start with only $5 for auto PPC, For high volume products if you want to go for aggressive auto PPC then start with $10 or max $15)*
Targeting:
If you want to go for auto PPC select AUTO MATIC TARGETING.
Or
If you want to go for MANUAL PPC select MANUAL TARGETING.
(In this you will manually select keywords or assigns to target)
After it select bidding strategy and bidding budget etc. according to your requirements.
