Why Choose A Career In Digital Marketing?
A career in digital marketing sounded like something new or risky before pandemic. Before few years if you want to do a career in digital marketing then people were like ” definitely he/she is not good in studies that’s why he/she does not choose the Engineering or Medical Science”. But now the situation is completely changed and we have entered the era of digitalization. As we all know today’s world is all about digitisation. From early morning wake up alarm to late-night WhatsApp chats everything is due to the digital era. There’s no getting around the fact that almost all businesses or entities, sooner or later, must include digital in their marketing activities. If we human can’t live without digital gadgets then how the businesses can grow without digital presence?
What Is Digital Marketing?
Digital marketing is not that different from traditional marketing, If you have a product or service which needs to sell and you are looking for different ways to engage with customers to build brand awareness and finally you close the sale. Similarly, Digital marketing is an advanced version of traditional marketing which is not limited between buy and selling. It encompasses even more roles and skills than marketing before.
In simple words, It includes all marketing channels and methods you can use to promote products or services on the Internet but also on electronic devices such as TVs, mobile phones, and electronic billboards.
Why Digital Marketing Is Important?
What Are The Digital Marketing Channels?
Digital Marketing has a number of channels or type of channels. Among them, online and offline are two main channels where it majorly works. Online marketing channels are based solely on the Internet while offline marketing channels have to do with digital devices that are not necessarily connected to the Internet
What Does a Digital Marketer Actually Do?
Till 2020 because the world of digital marketing changes so rapidly, it’s hard to define exactly what digital marketer do on a day-to-day basis.
So instead of taking you through a timeline of what they might do – aside from checking emails, running campaigns, and keeping close tabs on clients and accounts – we’ll be discussing practical concepts and some common best practices within the industry.
Lets discuss above,
Firstly, As per my past experience in this industry, Digital marketing is not just conducting a Facebook or google campaigns and doing SEO research. Its a set of skills and tactical decision making, when taken historically even if the organization growing or not and whether the organization is big or small.
For example, the SEO expert would focus on driving organic traffic through strong keyword research and developing content on the relevant topics. A social media marketer would need to have a fluid understanding of how to engage with audiences across different social media platforms effectively.
Does digital marketing work for all businesses?
Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content. However, that’s not to say all businesses should implement a digital marketing strategy in the same way.
