The Yelp platform provides a diverse range of goal settings for business managers to select, enabling them to precisely direct the traffic generated by their Yelp ads. These goal setting options encompass choices such as “Increase Phone Calls,” “Boost Website Clicks,” and Yelp’s automated lead generation goal
Prior to the test, our team use the “Get More Website Clicks” goal setting as the primary choice for the majority of client accounts. This particular goal setting had proven to be highly advantageous for generating valuable on-site leads. Our initial decision to opt for this option was driven by the fact that the “Get More Phone Calls” setting was exclusively accessible to iOS users, which would have resulted in excluding a significant segment of our target audience.