When you’re a local business, you need to ensure customers from the neighborhood are able to find you easily. One of the best ways of doing this is with Google My Business (GMB). GMB is a free tool that enables users to find and contact local businesses. Although there are many online local directories like Bing Map and Apple Map, GMB is the most popular, responsible for driving 80% of local targeted traffic to neighborhood businesses.
We have seen many businesses go out of business due to lack of leads and others revive in no time at all with the judicious use of Google My Business(Google Map). If you are not leveraging GMB, start today. If you are already doing it, then this is a good time to step back and review the effectiveness of your strategy.
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