Customer reviews are critical evaluation of comments or feedback based on customer’s experience with the company or organization. They can consider books, articles, entire genres or fields of literature, architecture, art, fashion, restaurants, policies, exhibitions, performances, and many other forms. Businesses are told to get more reviews on review websites to keep attracting new customers. And, as consumers, we are constantly being asked to leave a review for almost every transaction we complete.
Two big reasons why reviews on review sites are reasonably and enormous deal.
Online reviews are no joke (as much as there are endless hilarious and entertaining reviews out there). That means the top review sites are something for businesses to take note of.
Businesses are often afraid to manage customer appraisals on business review sites as they don’t want to end up in one of these situations:
- receiving zero business reviews
- getting zero recent online business ratings
- having negative online business ratings
- or, the business simply has unmanaged online ratings across multiple business review websites
Business reviews and social posts help shape a company's online reputation.
In fact, one of the worst things a business can do is ignore their online reviews and social posts. As easy as it is to make a mistake when managing a business’s online reputation, it can also be easy to recover if you monitor the reviews properly.
While damage will inevitably happen, a business can take steps to mitigate the degree of damage that can occur. The biggest mistake of all a company can make is not participating in helping to shape the conversation about their company online.
Business reviews provide valuable feedback for businesses.
While it can be easy for a company to take negative comments to heart, it is important to recognize that reviews are constructive feedback. All in all, reviews are actually valuable feedback! They help a company gauge their performance and see how they can improve. There is always room for improvement and a lot can be learned even from positive business reviews. Digi Era Pro digital marketing agency has a team of experts that analyze and respond to hundreds of evaluations every day.
Through customers’ feedback, businesses can see which products or services they should be boasting, which needs work and even discover employees who rock at customer service. If we have not yet sold you on the importance of online reviews, maybe these stats on online appraisals will.
In the table below, U.S. Ranking, % U.S. Traffic and Average Monthly U.S. Traffic (unique visitors) data are sourced from Alexa.
Why are these the top business review websites?
Businesses should strive to get business reviews on business review websites that are going concerns, review sites that people know about (and go to) and that are relatively friction-less (sites consumers have log ins or can go in easy to leave a review).
Similar to our Top 100 Online Business Directories list for the marketing of local businesses, we wanted to bring you another list backed by numbers. What can we say, we like numbers, data, stats and facts!
Traffic talks folks, and the more consumers that visit a business review site, the more they are likely to leave and read other business ratings or feedbacks. Let’s face it, no one wants to create another login or account on another site to manage yet another password.